Mirakl Ads

What is Mirakl Ads?

Mirakl Ads is a SaaS platform that brings together the main players involved in online ad campaigns to execute successful retail media programs. The platform offers multiple ads formats, serving the most relevant ads through AI-based technology.

Marketplace operators using Mirakl Ads can effectively reach all customers throughout the customer journey, thanks to ads based on first-party data.

In Mirakl Ads, Marketplace operators, here called "Publishers", configure their online advertising spaces, define their yield management variables and authorize the promotion of 1P and 3P products from their inventory through online campaigns.

Mirakl Ads offers to create manual or automatic campaigns based on Mirakl Artificial Intelligence. Entities that can create campaigns in Mirakl Ads are:

• Publishers: in managed service, on behalf of their own advertisers (1P inventories) and sellers (3P inventories)
• Agencies: for their own advertisers (1P inventories)
• Sellers, (3P inventories)

Once the advertising campaign is launched, the sponsored products are subject to pay-per-click advertising model.

For each advertising space exposed to the customer, Mirakl Ads determines among the campaigns, which products are the most relevant to put forward and selects the campaigns offering the best bid price. This price will define the revenue for the publisher if the sponsored product is clicked.